Heart Is Welcome Here
How RE/MAX® Gives Back to the Community
Ask any broker/owner in real estate, and they’ll tell you—it’s easy to get caught up in the numbers: recruits joined, recruits left, number of prospects currently being prospected, contacts in your database, productivity amongst your agents and teams… While these numbers drive business strategies, it’s equally important to focus on something less quantifiable but just as crucial—giving back. At RE/MAX, a big heart gets a front-row seat.
Real estate professionals and brokerage owners that engage in philanthropic activities often build stronger relationships, greater reputation and even a referral database by showcasing their commitment to the community. RE/MAX agents are voted #1 Most Trusted Real Estate Agents in Canada, year after year1. Corporate social responsibility plays a big part in receiving that honour.
Our commitment to social responsibility has not only resonated with our existing agents at RE/MAX Hallmark but has also attracted like-minded individuals who share our vision of creating a positive impact. We believe that agents are drawn to a brokerage that values not just financial success but also social responsibility. This engagement has not only strengthened our internal community but has also opened doors to new client relationships built on shared values.
Changing Lives with Children’s Miracle Network®
For over 32 years, the RE/MAX network has partnered with Children’s Miracle Network (CMN), raising over $200 million across Canada and the U.S.2 This support has touched the lives of more than 12 million kids in over 185 local hospitals. Every dollar raised stays in the community, helping local children when they need it most. Because of this, RE/MAX was proud to be named the Children’s Miracle Network 2023 Canadian Corporate Partner of the Year.
Being part of this initiative is a win-win. As a RE/MAX broker/owner, you can enroll in the CMN Miracle Office program and your agents can enroll in the Miracle Home Program.* This allows you to use dual-branded logos in your office promotions, and on your agents’ yard signs. It’s a powerful way to connect with like-minded recruits and for your agents to connect with potential homebuyers and sellers on a deeper level.
Watch the video below to see how RE/MAX supports CMN Month of Miracles.
Shaping Bright Futures with the Quest for Excellence
The Quest for Excellence Scholarship Program is another way RE/MAX Canada gives back. Every year, this program awards $1,000 scholarships to 40 graduating high school students3 who have demonstrated a commitment to their communities. By engaging with this program, your agents can connect with past and present clients, inviting their children to apply. It’s more than just a scholarship; it’s a way to invest in your community’s future and have your agents be top of mind for the homebuyers and sellers of tomorrow.
Have a student in mind? Have them apply here.
Making Halloween for EveryBODY with Treat Accessibly
Halloween with barriers is a scary thought, which is why RE/MAX Canada proudly supports the Treat Accessibly initiative. This program encourages homeowners to bring Halloween treats to the streets, making trick-or-treating inclusive for all children, regardless of accessibility challenges. At RE/MAX, agents distribute RE/MAX co-branded Treat Accessibly lawn signs to their clients, asking them to consider handing out candy on Halloween at the end of their driveway, fostering positive brand awareness while supporting an inclusive cause.
In 2024, Treat Accessibly made headlines with over 327 million impressions nationwide, including spots on major networks like CTV, CBC, and Global News. By participating in initiatives like this, you’re boosting your visibility meaningfully and getting involved in your community, establishing trust with prospects and inherent trust with homebuyers and sellers on behalf of your agents.
Why Giving Back Is Good for Business
Social responsibility is more than a feel-good factor; it’s a key driver of loyalty, enhancing your top-of-mind awareness with both recruits and their clients. By being involved in social causes, you can attract like-minded top producers while building your business.
By actively engaging in charitable initiatives and community service, I’ve found immense personal fulfillment and witnessed tangible benefits to my business at RE/MAX. Clients are increasingly drawn to companies with a strong sense of social responsibility.
Ready to join RE/MAX and be part of something bigger than real estate? Reach out to start your confidential conversation today.
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1: Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2025 and 2017
2: Since 1992.
3: Across Canada, excluding Quebec.
* Terms & conditions apply.
