Attract Recruits with Video Marketing
What type of content grabs your attention online? Video is generally the vehicle that gains the most views. When done right, including video in your social media strategy could be a game-changing tactic that helps you build stronger connections with prospects, making you stand out in a crowd.
In this vlog, Wade, Executive Director of Region Development from RE/MAX® Canada, shares how video marketing is the best way to promote your office in action. From having your top agents share their success stories, to highlighting your office culture, you could use video marketing to show what sets your office apart. Haven’t explored video for your socials yet? Start by watching this vlog.
Ready to make the move to a brand that supports your video marketing needs with the right partnerships, tech and exclusive tools? Reach out to start your confidential conversation today.
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*Before you start filming!*
Follow this checklist for suggestions, tips, and tricks to make sure your video marketing passes the bar:
1. Consider using RE/MAX video tools like RE/MAX Hustle – which could help make creating video content a breeze with ready to customize, branded templates.
2. Make sure anyone who appears in the video has provided an appropriate release either via their employment agreement, ICA, or one drafted for specific shoots/events.
3. Remove audio from candid clips like office meetings, to help ensure confidential or personal info is not accidentally shared.
4. Do not share consumer details without obtaining permissions, this could include things like family photos that appear in walk through videos.
5. If you are sharing market tips or industry insights that are not yours, be sure to obtain the right permissions from the source author.
6. If you are sharing home reno or staging tips by showing “what not to do”, ensure that your videos are anonymized, or you have written consent from the homeowner to share the tip.
