Unrivaled Luxury

Why adding The RE/MAX Collection^® to your RE/MAX brokerage can drive recruitment, growth and success.

At RE/MAX^®, the difference is in the details. RE/MAX brings a powerful luxury brand that could help any broker/owner attract, recruit and retain top-producing agents. Voted the #1 most trusted real estate agents in Canada year after year¹, RE/MAX continues to set the standard in the industry. By incorporating The RE/MAX Collection into your brokerage, you hold the keys to a new world of possibilities. This globally recognized luxury division enables your agents to expand into high-end markets, offering specialized marketing tools, networking opportunities and growth potential. Searching for more ways to standout by owning a RE/MAX franchise? Now you’ve got one.

For brokers/owners, introducing The RE/MAX Collection can be the key advantage in a competitive market. As Lynn Hoffmann, Regional Broker/Manager at RE/MAX Escarpment, explains, “The introduction of The RE/MAX Collection logo and website has solidified our status as a recognized luxury brand, filling a gap that once existed within the RE/MAX network and among consumers. This global luxury branding gives our agents a distinct advantage in listing presentations and strengthens the recruitment efforts of Brokers, Managers, and Owners in real estate.”

Luxury is Attractive

When recruiting the best agents, showcasing The RE/MAX Collection can be an effective draw. Why? It highlights the prestige of aligning their brand with RE/MAX, the most recognized name in real estate². Not only does The RE/MAX Collection offer access to exclusive luxury tools, but the results speak for themselves: last year, RE/MAX agents in Canada collectively completed 258 transactions over $5M³—far surpassing the competition. Lynn Hoffmann notes, “RE/MAX agents enjoy a clear competitive edge with The RE/MAX Collection, gaining access to luxury market reports, specialized platforms, and partnerships with prestigious publications like The Globe & Mail. This could translate into increased productivity and enhanced recruitment opportunities.”

Boosting Productivity and Expanding Your Offering

Luxury homes require a distinct approach, from marketing to client interaction. The RE/MAX Collection gives agents what they need: distinctive signage, high-quality promotional materials and the latest digital marketing tools available through MAX/Tech℠ and the Luxury Launchpad. Agents also gain access to exclusive training through RE/MAX University^®, including the prestigious Certified Luxury Home Marketing Specialist™ (CLHMS) and LUXE designations and networking opportunities at the Luxury Forum. A move to RE/MAX could position your brokerage as the go-to for high-end properties.

Hoffmann adds, “The luxury education and resources make a tangible difference in how we present properties. Clients see that we understand the luxury market deeply, which has allowed us to grow our business exponentially.”

The RE/MAX Collection provides me with the tools and support I need to elevate my business to new heights. From exclusive marketing materials to access to a network of luxury specialists to ensure I have everything I need to succeed in the luxury market.

Steven Liambas, RE/MAX Noblecorp Real Estate

Diversity and Growth Opportunities

When your brokerage offers luxury services, you’re not just opening the door to high-value clients—you’re also attracting top agents who thrive in this space. These agents value collaboration, insights and the right tools to elevate their work with premium properties. Offering this kind of support can make your brokerage the choice for ambitious agents who want to grow and succeed in the luxury market.

Interested in learning more?

Reach out today to start a confidential conversation. Download our luxury overview and trifold brochure to see how The RE/MAX Collection can help your brokerage stand out in the luxury space.

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1: Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2024 and 2017
2: Source: MMR Strategy Group study of unaided awareness (first mention recorded).
3: The closest real estate franchise competitor completed 156 total transactions over $5M last year. This data combines Multiple Listing Service (MLS) data consisting of “sold” listings (closed residential transactions) of all office locations and independent offices of each multi-office or franchise organization identified, which listings were closed by such organization itself, or with the aid of a cooperating broker, during the period of 1/1/23 – 12/31/23 for the geographic area indicated. Data may be aggregated from more than one MLS. RE/MAX provides no representations or warranties that the data in this graph is accurate. MLS data may not reflect all real estate activity in a market.